International tourism exhibition · 2027
The world of travel meets in Casablanca
Business meetings for travel professionals, followed by days open to the public to plan the next trip.
Two shows in one
The first days are reserved for professionals. The show then opens to the public.
Trade days
Agencies, tour operators, hotels, tourism boards and airlines sign the partnerships of the coming season.
- Pre-scheduled B2B meetings
- Hosted buyer programme
- Forums and conferences
Public days
Travellers compare destinations, meet exhibitors and book their next holiday.
- Show-only offers and prices
- Entertainment and culture
- Travel advice
The whole travel chain under one roof
- Tourism boards and ministries
- Hotels, resorts and riads
- Tour operators and travel agencies
- Inbound agencies and DMCs
- Airlines and transport
- Cruises
- Business travel and MICE
- Wellness, spa and thermal
- Medical tourism
- Ecotourism and rural tourism
- Cultural and religious tourism
- Golf and sport
- Travel technology
- Training and hospitality schools
Why Morocco?
At the crossroads of Africa, Europe and the Middle East, Morocco is the natural gateway for international tourism.
- 01
A record destination
Morocco welcomed 17.4 million tourists in 2024, a record according to the Ministry of Tourism.
- 02
FIFA World Cup 2030
The country co-hosts the 2030 World Cup with Spain and Portugal.
- 03
Casablanca, an air hub
Mohammed V Airport connects Africa, Europe, the Middle East and the Americas.
- 04
14 km from Europe
The Strait of Gibraltar puts Morocco minutes away from Spain.
Morocco, a destination with many faces
The regions of the Kingdom present their offer at the show, from the medina to the desert.
- Featured countries
- Morocco
- United Arab Emirates
- Spain
Conferences and forums
Three days of content on where tourism is going and who is investing.
- Day1
Tourism Investment Forum
Investors, hotel developers, banks and public institutions on the projects and financing of the sector in Morocco and Africa.
- Day2
Sustainable Travel Summit
How to welcome more visitors while protecting sites, water and local communities: case studies and practical commitments.
- Day3
Digital Innovation
Online distribution, artificial intelligence, payments and data: the tools changing how travel is sold and experienced.
Hosted buyer programme
We invite qualified international buyers and schedule their meetings with exhibitors before the doors open.
Our partners
The show is supported by leading organisations in world tourism.
- UN Tourism (UNWTO)
- IATA
- WTTC
- PATA
- ASTA
- ICCA
Frequently asked questions
What is Salon du Tourisme Maroc?
Salon du Tourisme Maroc is an international tourism and travel exhibition held in Casablanca, Morocco, and organised by Salon & Expo SARL. It brings together more than 500 exhibitors from more than 100 countries, including tourism boards, hotels, tour operators, airlines and travel suppliers, and welcomes more than 25,000 visitors across 15,000 m².
When and where is the show?
The 2027 edition of Salon du Tourisme Maroc will take place in Casablanca. Exact dates and venue will be announced soon on salon-du-tourisme.ma.
Is the show open to the public?
Yes. The show starts with days reserved for travel professionals, then opens to the general public. Travellers can meet exhibitors, compare destinations and take advantage of offers available during the show.
How do I exhibit?
Email info@salon-expo.ma with your company name, your business and the space you need. You will receive the exhibitor pack, floor plan and an offer. Three formats are available: shell scheme stand, space only, or a national or regional pavilion.
How much does a stand cost?
The price depends on size, format and location on the floor plan. The detailed offer is sent on request with the exhibitor pack.
Take your place at Salon du Tourisme 2027
Stands, pavilions and partnerships are allocated in order of request.